top of page
Crafting Magic
Client: Anchor | FMCG | Key Visual Development, Ad Design
Crafting Magic is a Christmas campaign for Anchor inspired by the nostalgic charm of classic holiday films that many Indonesians grew up watching. Rooted in the warmth and whimsy of iconic Christmas movie moments, especially the cozy familiarity of Home Alone, the campaign reimagines how Christmas can feel at home through food, atmosphere, and storytelling.
Through festive recipes made with Anchor, the campaign brings the cinematic magic of snowy holiday nights, comforting family dinners, and heartfelt togetherness into Indonesian homes, transforming everyday moments into scenes that feel straight out of a Christmas movie.
The visual direction was designed to feel whimsical, nostalgic, and cinematic, capturing the emotional warmth associated with classic holiday films. Rich lighting, dreamy compositions, and movie-inspired styling were used to create a sense of wonder and familiarity, reinforcing the idea that Anchor can help make those magical moments feel real.
Alongside the campaign visuals, the Christmas hamper was developed as a curated holiday gift set, a symbolic “recipe” for a magical Christmas night, combining festive ingredients, warmth, and storytelling into a single experience that encourages families to create their own movie-like holiday memories at home.
Quisha Zata
quishazata.com
bottom of page